SynFiny Advisors taps into the experience of seasoned operating executives from across disciplines and industries to bring you practical solutions that produce real results across the globe! With the official opening of our Dubai office, our advisors are more ready than ever to bring operational improvement, strategic services, and organization improvement to your business in the region of Middle East and Africa.

SynFiny Advisors is excited to officially announce the Grand Opening of our Dubai office. Special thank you to our talented partner Yasser Abdelmalek for his hard work to make this happen. SynFiny is proud to have a partner as talented and experienced as Yasser in the Middle East and Africa Region.

Our advisors are honored to help businesses across industries by sharing their expertise and knowledge in “special service offerings here”. SynFiny will continue to bring quality results to organizations despite the changing business environment. SynFiny is working closely with our clients to give virtual support while maintaining our high-quality service and expert experience. We are proud to bring better results to more businesses across the globe.

Meet The Partners

Yasser Abdelmalek

Yasser Abdelmalek


Yasser Abdelmalek brings more than 25 years of international experience in senior roles in Purchasing, Supply Chain, Manufacturing, Shared Services, and Information Technology with an exceptional record of business transformation.

Yasser has 15 years of experience at Procter & Gamble in various positions responsible for Procurement and other Global Business Services across Europe, Middle East, and Africa. More recently, Yasser was responsible for more than $2.38 billion dollars of spend at PepsiCo. He also worked as the General Manager at EPx Logistics and Transportation, which is the largest specialized logistics service provider in Egypt. Currently, he is the proud founder and CEO of Edge360 (Supply Chain and Service Solutions) and a Partner at the Leap Kids Development Hub.

Yasser is a Computer Engineer, who started his career as Electrical Engineering Teaching & Research assistant in Cairo & UAE Engineering Universities.