Synfiny Advisors Business Practice

Marketing & Sales

Do you need help to achieve new revenue growth? Challenged with integrating your sales and marketing. Are you experience a gap in the skills of your marketing department?

Synfiny now offers Marketing and Sales solutions designed to generate new sources of growth and revenue. We deliver end-to-end solutions with integrated marketing and sales planning to grow your top and bottom lines.

Here’s the results you can expect.

  • Stay ahead of competition in the short and long run by identifying and prioritizing consumer needs, trends, and threats.
  • Accelerate target audience conversion through brand positioning, portfolio, and innovation strategy revisions.
  • Gain/sustain pricing power and revenue growth, defining a clear point of difference and competitive advantages.
  • Elevate brand advocacy and loyalty, maximizing lifetime value by driving integrated plan across marketing and sales.
  • Increase market share by upselling/cross-selling via relevant and integrated online/offline channels approach.
  • Deliver cost effective business impact​ by establishing right KPIs, measure marketing ROI and optimize marketing mix.

Strategy & Insights

We help deliver commercial winning plans by focusing on:

STRATEGY & INSIGHTS: Anticipate consumer, shopper and market trends to shape your business growth strategy

  • MARKETING STRATEGY PLANNING
  • PERFORMANCE FORECAST
  • COMPETITOR ANALYSIS
  • CONSUMER INSIGHTS
  • MARKET & RETAIL TRENDS
  • METRICS DEVELOPMENT
  • QUALITATIVE, QUANTITATIVE, & 1ST PARTY RESEARCH & ANALYSIS

Brand Marketing

We help deliver commercial winning plans by focusing on:

BRAND MARKETING: Translate business objectives into brand proposition and consumer-centric solutions

  • BRAND PORTFOLIO MANAGEMENT
  • BRAND POSITIONING
  • VISUAL IDENTITY
  • PRODUCT & INNOVATION STRATEGY
  • COMMUNICATION PLANNING, TOUCHPOINTS & CREATIVE SOLUTIONS
  • DIGITAL ACTIVATION (SEARCH, WEBSITE, SOCIAL MEDIA)
  • EXPERIENTIAL MARKETING

Sales & Distribution

We help deliver commercial winning plans by focusing on:

SALES & DISTRIBUTION: Build sales and omnichannel plans to maximize sustainable revenue growth.

  • OMNICHANNEL STRATEGY (B2B AND D2C)
  • INCENTIVE & PROMO CAMPAIGNS
  • PRICE STRATEGY
  • ROUTE TO MARKET STRATEGY
  • CUSTOMER MANAGEMENT STRATEGY
  • SHOPPER STRATEGY
  • REVENUE MANAGEMENT