SynFiny Advisors is proud to announce the launch of our operations in Shanghai and Guangzhou as we continue to expand through the Asia Pacific region. SynFiny Advisors has a global reach across many industries, and we will continue to bring our experience further across the globe so that more companies can achieve success.

Thank you to our China partner, Webster Shao, for making our expansion in this key market of Asia Pacific possible. SynFiny offers operational improvement, strategic services, and organization improvement in several functions, including but not limited to Supply Chain, Shared Services, Source to Pay, and C-Suite Services.

Meet The Partners

Webster Shao

Webster Shao


Webster Shao has more than 30 years of experience in FMCG, medical, shipping and consulting industries across many cultures. Webster started his career with P&G China before moving to P&G Canada. He was responsible for manufacturing, operation management, joint venture management and supply chain management for mainland China, Hong Kong and Taiwan. Later, Webster served Maersk for 10 years, mainly leading the China Global Service Centres. Webster also had management responsibility of Global Service Centres in Philippines and India.

Webster spent 6 years with KPMG China and led many projects of shared services, corporation management, leadership improvement, industry planning, and investment promotion, to name a few. His clients included MNCs, SOEs, private companies, industrial parks, and government authorities. Webster also led many key projects including Leadership Enhancement for Novo Nordisk, Strategy Planning for NASSCOM, and The Global Outsourcing Summit for MOFCOM (Ministry of Commerce of China) in 2014 and 2015. He established the nationwide Outsourcing Credit System for MOFCOM in 2017.

Webster received a degree in Chemical Engineering at Jiangnan University and his mini MBA from Chinese University of HK. Webster was a member of ASPAC Excellence Function Committee and was also the Chairman of China Annual SSON Summit for several years.