On April 16th, SynFiny Advisors Latin America sponsored a webinar session in Spanish, held by Jose Alonso, one of our partners, and Wiston Uzcategui, CEO of Valor Humano, entitled “Crisis Management.” They discussed how to manage finance and operations during the COVID-19 crisis as well as how to come out stronger after the crisis is over.

More than 100 people tuned into this webinar to learn from these impressive business leaders. Specific topics they touched on were the new reality, managing cash flows, business continuity plan, business models, and communication amid a crisis. Additionally, the webinar touches on creating a proper mindset and managing emotions in the new business context we will face after the crisis.

To translate it to English, click on the video settings, closed captions, and then choose the Auto-Translate button.

Meet The Partner

Jose Alonso

Jose Alonso


An experienced Managing Director with a demonstrated history of working in the Consumer Goods Industry, Jose (Pepe) Alonso is now focused on providing Finance and General Management Consulting support specializing in Restructuring of Operations, Mergers and Acquisitions, Strategy, Governance, Source to Payment, Business Process Transformation, Sales and Marketing Operations and Supply Chain Management.

Pepe has 28 years with Procter and Gamble, finishing his career as Vice President – Finance for P&G Latin America. While playing a senior leadership role in driving the company’s rapid growth in the region, Pepe led the site selection and establishment of the P&G Panama offices as the Latin America headquarters for the company. Prior to this, Pepe was also Finance Director for Venezuela and the ANDEAN region and was on international assignment in Caracas, Venezuela. Pepe is an active leader of the P&G Puerto Rico Alumni Network since 2015 and is also currently a board member of the South Florida P&G Alumni Network.

Pepe plays a Mentor and Strategy Practice Leader role for the Guayacan Venture Accelerator program in San Juan, Puerto Rico since 2017. He also entered the restaurant business as co-owner of the La Mar and Tanta Peruvian restaurants in Panama from 2009 to 2015. Pepe studied Finance at Louisiana State University.